This is a series of posts about getting more clients and building a solid referral base for your private practice. Thanks for the opportunity to share this information with you; I look forward to helping you bring it to life in your business! ~ Deb Legge
BE PREPARED. Before you go out looking for clients, make sure you’ve done your homework!
Knowing your target market (and your ideal client within your target market) are a great help. Equally important, however, is how well you know you.
- What makes you stand out in a crowd?
- Who do you serve and what do you do for them?
- Why do you do the work you do?
What we’re talking about here is your PERSONAL BRAND
That’s a message that comes through in everything you say and do. It is the way you can present your authentic self to the world.
- What are your goals?
- What do you think about you and your world?
- What are your fears and concerns?
Take a close look and make sure that what you say you want is in line with what you believe in and what you are willing to do to get it.
It may take some time to come up with a congruent and solid picture of you, what you do, and what you stand for. It’s worth the work, however. The better you understand you; the more succinctly you can describe yourself to others; the greater the chance you’ll get noticed and be remembered.
I came up with a tagline recently but I am still struggling with the personal brand thing. My tagline is Accept. Believe. Change. My main niche is Dialectical Behavior Therapy and Acceptance and Change are two key elements of DBT. I think a client needs to believe they can change in order for movement to happen, so that’s in the middle. But I am not “just” a DBT therapist and want to bring so much more to my online clients. That’s my struggle.
@Linda – A tagline is usually overarching. For example, my “I’m the one to call when success is your only option” really fits my work as a therapist, as a business coach, as a mom, as a friend, etc. I stand for success. It sounds like you stand for Accept, Believe, Change, and to me that sounds like you stand for accountability and responsibility. Those would fit a lot more than just DBT. Think about it in terms of what you believe and stand for, and I think you’ll figure it out. Let us know!
Thanks Deb. That’s very helpful. I did incorporate the tagline into my logo and I’m pleased with it. But I think I will write something on my site to explain what I mean by that. My blogs are on another page anyway.