Here’s a guest post from our friend, Dr. Martha Ireland… Considerations when selecting a video-teleconferencing platform for your practice Just as customers drive demand for goods in the marketplace, clients drive the demand for services when it comes to mental health treatment options. One service option clients are demanding at an increasing rate is the […]Continue reading
People WANT to hear from you!
There is one huge roadblock many private practitioners face when trying to grow and make more money in their businesses. I know. I’ve faced it too; and until I figured it out I was spinning my wheels! This roadblock is all about how you feel when you are reaching out to get noticed and to get more […]Continue reading
Give Them What They Want
For as many therapists that exist, referrers and clients often tell me that all they are really looking for is a competent mental health professional to help them (or their patient/student/congregation member). They aren’t looking for experts — they are looking for competence! Clients and referrers alike often express many of the same needs when it […]Continue reading
Don’t get “lost” when building your private practice!
It’s not unusual to feel lost at times when you are building your private practice. Whether you are just starting out, or you have hit a slump, “lost” will certainly not get you where you need to be. There are 4 big ways that I’ve seen many private practitioners lose their footing (and face overwhelm) […]Continue reading
Why Referral Sources Choose YOU!
There are probably a lot of therapists in your town vying for the attention of your ideal referral sources. If you want those referrals, you really need to know how to create a relentless demand for your services. Right? You need to get noticed by those ideal referral sources. You know… the ones that have […]Continue reading
How building a private practice is a lot like selling trucks
I used to sell trucks for a living. BIG trucks. Way back then, International Harvester trained us in a model called “Counselor Selling”. IH knew that you couldn’t sell trucks by sending a few letters, waiting for the phone to ring and “asking for the sale”. Essentially, we were taught how to sell trucks by […]Continue reading
7 simple (yet powerful) ways to stand out in the crowd
If you are holding off on your marketing efforts because you feel you haven’t found THE (magical) thing that will get you noticed, here’s some good news… This isn’t rocket science! Granted, it is imperative to continually find ways to get your name and face in the minds of those with access to and influence […]Continue reading
How private pay is like a Bumble & Bumble haircut
Think about it. You’re expecting people to pay you out-of-pocket and perhaps, to choose to do it even when they have insurance to cover mental health services. When it comes to private pay, you have to remember a few basic tenets of marketing. Don’t forget that marketing is not sales. The purpose of marketing is […]Continue reading
So… what can you do for ME?
Let’s face it. In today’s day and age, anybody who is really motivated can get the information they need to do just about anything. You are not going to build a mega practice or sell a thousand products just because you know what you know. I realize that you are probably thinking “Well then what […]Continue reading
Increase your chances of meeting your goals
We’ve already gone over 5 Big Questions that help you to better understand what might be coming between you and achieving your goals. There are so many things that might keep you stuck, even when you know you want something bigger, better, or different. That being said, there are a few things that you can […]Continue reading