I love reading Inc. Magazine. There are usually at least 2-3 things I can use out of each issue to make my practice a “smarter business”.
A recent article (The Geeks Are Graying) pointed out the fact that 51% of all FaceBook users are over 40; for You-Tube it’s 49%; for Twitter it’s 45%. Wow.
49% of the over 40 folks surveyed said they feel they’re “up to date on the latest technology”.
In school, we learn to “meet ’em where they’re at”. I guess that clinical strategy might be generalizable.
If you are marketing to the over 40 crowd and you want to “meet ’em where they’re at” — you’d better get online!
What do you think? What are you doing out there on the web?