This is the first in a series of posts about getting more clients and building a solid referral base for your private practice. Thanks for the opportunity to share this information with you; I look forward to helping you bring it to life in your business! ~ Deb Legge
I was just horrible in geometry. (My teacher, Mr. Verso, passed me with a 65 out of the kindness of his heart because he knew I worked so darn hard all year). I could always come up with the answers, but I really struggled with doing the “proofs”.
A “proof” is an argument that begins with known facts. It’s a reasonable way to get from point A to point B. Let’s assume…
- You want to find FREEDOM (however you define it) in your private practice
- In order to do that, your practice must be successful
- You need enough clients in order to be successful in your practice
Given those assumptions, follow this “proof” when it comes to marketing to your referrers
- Marketing doesn’t get me clients (a fact)
- (Good) Marketing gets me noticed (a fact)
- Getting noticed opens the door for me to pursue our relationship
- A relationship allows me to know you and you to know me better
- Knowing each other better helps us figure out if we are meant for each other
- Knowing each other better also helps us build up enough trust to “try each other out”
- You’ll trust me more when you see that I am credible, likable, and trustworthy
- I’ll show you those things by being dedicated to serving you, letting you know why I’m your best option, and providing you with value
- The more you trust me, the more you will count on me to be there when you need me
- The more I’m there for you when you need me, the more you will trust me
- We do all of this by keeping in touch in ways that are relevant, helpful, and meaningful to you
- Because we are in touch, you’ll remember me
- Because you remember me, when you are in need you’ll give me the opportunity to serve and I’ll give you the very best I’ve got
- Then you get served and I get to do what I love
- When I get to do what I love, I want to do more of it, and that brings in more money
- When I do what I love and I bring in more money, I get to enjoy the FREEDOM of my private practice
Marketing is more than making a couple of calls or handing out your cards. Marketing is about you knowing that you are here to serve; it’s about your responsibility to let your world know that you are there for them!
