Here’s (a) “proof” that will get you more referrals

This is the first in a series of posts about getting more clients and building a solid referral base for your private practice.  Thanks for the opportunity to share this information with you; I look forward to helping you bring it to life in your business!  ~ Deb Legge

I was just horrible in geometry.  (My teacher, Mr. Verso, passed me with a 65 out of the kindness of his heart because he knew I worked so darn hard all year).  I could always come up with the answers, but I really struggled with doing the “proofs”.

A “proof” is an argument that begins with known facts. It’s a reasonable way to get from point A to point B.  Let’s assume…

  • You want to find FREEDOM (however you define it) in your private practice
  • In order to do that, your practice must be successful
  • You need enough clients in order to be successful in your practice

Given those assumptions, follow this “proof” when it comes to marketing to your referrers

 

  1. Marketing doesn’t get me clients (a fact)
  2. (Good) Marketing gets me noticed (a fact)
  3. Getting noticed opens the door for me to pursue our relationship
  4. A relationship allows me to know you and you to know me better
  5. Knowing each other better helps us figure out if we are meant for each other
  6. Knowing each other better also helps us build up enough trust to “try each other out”
  7. You’ll trust me more when you see that I am credible, likable, and trustworthy
  8. I’ll show you those things by being dedicated to serving you, letting you know why I’m your best option, and providing you with value
  9. The more you trust me, the more you will count on me to be there when you need me
  10. The more I’m there for you when you need me, the more you will trust me
  11. We do all of this by keeping in touch in ways that are relevant, helpful, and meaningful to you
  12. Because we are in touch, you’ll remember me
  13. Because you remember me, when you are in need you’ll give me the opportunity to serve and I’ll give you the very best I’ve got
  14. Then you get served and I get to do what I love
  15. When I get to do what I love, I want to do more of it, and that brings in more money
  16. When I do what I love and I bring in more money,  I get to enjoy the FREEDOM of my private practice

Marketing is more than making a couple of calls or handing out your cards.   Marketing is about you knowing that you are here to serve; it’s about your responsibility to let your world know that you are there for them!

Next…  The one biggest way to increase the validity of this “proof”

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