It may be time to change horses in the middle of the stream…

Do you continue to do the same things over and over and expect a different outcome?  It’s so easy to get caught up in a rut that keeps you from getting noticed or from achieving your goals.

You are a therapist, looking to build a healthy private practice.  That requires clients — and lots of them.

Your target market might help you get the attention you need.  So might your location, reputation, or (your hard-earned) referral base.

If those things are lacking (or just not working for you);  if you aren’t getting the results you require — you feel like you are stuck in the mud and sinking fast — perhaps it is time to jump off that familiar horse, onto one that might just carry you across that stream!

Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.

~Seth Godin~

Maybe it’s time to incorporate some: groups, corporate trainings, webinars, online counseling options, or much-needed niche services into your practice.

Maybe it’s time to start:  doing some 15 minute phone check ins, offering 30 minute appointments, writing newsletters for your referral sources or clients,  offering to speak on TV or radio, or making your website more user-friendly or interactive.

Whatever it is, DO SOMETHING!  If you don’t, you can only imagine what’s in store for you… and the horse you rode in on.

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