Okay… here are the rest of the newsletter tips I leaned at my marketing conference in Chicago last week.
- E-Newsletter or Print Newsletter?
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- E-Newsletters (Pros/Cons)
- Relatively low cost to produce
- Can deliver as often and whenever you want
- You can still develop a relationship, but easier with print
- Email addresses change more than snail mail addresses
- Use a subject line that creates curiosity to get it opened ( a 40% open rate is good)
- Print Newsletters (Pros/Cons)
- More expensive to produce and mail
- Better media to develop a relationship with the reader
- Absolutely the preferred way for the reader to consume a large amount of info
- E-Newsletters (Pros/Cons)
**If you are going to do one or the other, PRINT IS PREFERABLE**
- The 4-page 11.17 (folded) newsletter (mailed in an envelope) is the one that is most often opened and read
- These cost about $1 – $2 to produce and mail
**Circle the label on the envelope in red marker, and you’ll really increase your open rate**
- Try to keep the newsletter sacred — that is, don’t sell anything in the newsletter. If you have something to sell (i.e. a new group or therapy related product) put it in an insert to the newsletter
- Color makes a difference — print it on color paper or use color printing if you can
- Put a teaser on the front page for articles in the newsletter — make them interesting!
All in all, newsletters really are a fabulous way to get and stay connected. I believe this and use them in my own business.
Try it. give it 12 months. Let me know how it works for you and your practice.
