This series of posts is about 4 big ways that I’ve seen many private practitioners lose their footing (and face overwhelm) when they are growing their businesses. We’re taking them one at a time so I can give you some ideas as to how to defuse these potential landmines…
#2 Getting “Lost” In Your Fears
Fear keeps you from reaching your potential. How will you ever know how successful you and your practice can become, if you are letting your fears hold you back? Are you willing to live your life never knowing how good you can be because you allow your fears to paralyze you?
A couple of years ago I my son Jason blessed me with a surprise of a lifetime. He checked off something big from my bucket list and took me to Tony Robbins’ Unleashing The Power Within event. That’s right — we walked over hot coals that weekend and it was AMAZING!!
Anyway… one of the greatest lessons I learned from Tony Robbins was to dance with my fear. Fear is inevitable; insecurity abounds. It’s okay. You can feel all of that, and do it anyway — you just have to dance with your fear.
Here are a few examples of dancing with some of the fears you might face in private practice…
You can get lost in this FEAR: “What makes me think my skills are strong enough for me to really help people; I’m afraid I won’t do a good job.”
Or… you can dance with it: Remind yourself about your training… your experience… your supervision… and your continuing education. Empower yourself to do your best work; make sure you get supervision when you need it. Forge solid collaborations with psychiatrists and other health professionals working with your clients. Trade your insecurity for the satisfaction you feel as you watch your clients grow.
You can get lost in this FEAR: “I’m afraid I’m going to goof up this whole HIPAA thing and get in trouble; I’ll keep working for someone else and let them face that liability!”
Or… you can dance with it: Find out what is needed to run a business that is in line with the most recent regulations and laws. Use support services (billing, EHR, etc.) that take HIPAA ad HITECH seriously, and who are willing to sign business agreements with you that guarantee they will protect your clients’ PHI just as you would. It’s easy to get lost in all of the changes and what is expected. Don’t be afraid to reach out for consultation and support and recognize that compliance is an ongoing process.
You can get lost in this FEAR: “What if I contact those physicians and schools and I don’t know what to say, or they think I’m being pushy?”
Or… you can dance with it: Calling on referrers can certainly induce anxiety. Remind yourself that marketing is not about getting clients — it is about getting noticed. The goal is to build relationships and credibility — both of those are best done when you are helping others. Zig Ziglar used to say that you can get what you want, if you help enough other people get what they want. Going into those meetings with an attitude of “what can I do for you” really changes the game.
Once you start dancing with your fear, you can enjoy the motivating benefit that comes along with it. Then you’ll take back your chance to find out just how good you can be!
<This series is just a sample of what you get when you work with me. Click here for more strategies about how to make more money and succeed in private practice: http://www.InfluentialInsidersCircle/bys Join us now: YOU ARE NOT ALONE!>