This is part of a series of posts that cover some of the highlights of my Book Yourself Solid® In Private Practice, 8-Week INTENSIVE program that starts in September
When it comes to identifying our ideal clients, we often think about our target market and our niche services and put those together to determine who we need to focus on when it comes to developing services and marketing those services.
We take the time to find out who these folks really are (their desires and needs; where we can find them; who they hang out with; what they worry about; etc). That is all well and good (and very helpful), but it is missing a very important piece.
Once you’ve got all of the basics pinned down, it’s time to tighten that red velvet rope a little bit more.
What else makes clients “ideal” to you? Are they of a certain age? Do they commit to treatment fully? Are they able to pay out of pocket? Can they come in for appointments during the day? Whatever your requirements (the really BIG ones) — they should be blended in with the rest of the picture of your ideal client.
Let’s say, for example, your ideal client is someone who is looking to recover from addictions. Although it is a great specialty (and a very good target market) – you’ll probably want to dig a bit deeper.
- Will you work with addicts of all ages?
- Do you want to work with mandated clients?
- Are you comfortable working with both males and females?
- Does the type of addiction matter to you?
- Will you work with folks who don’t strive for total abstinence?
- Are you looking for folks who can private pay?
- Will you come in on Saturdays for appointments?
The idea isn’t to be TOO specific or exclusive, but you might want to be specific enough to increase your chances of attracting clients who inspire you to do your best work. Those folks will always get the best you’ve got to offer; you’ll enjoy your work more; and you’ll see your word-of-mouth referrals increase as a result!