We’ve already gone over 5 Big Questions that help you to better understand what might be coming between you and achieving your goals. There are so many things that might keep you stuck, even when you know you want something bigger, better, or different.
That being said, there are a few things that you can do to give you more of an edge when it comes to your goals. Here are three simple steps that just might work for you…
Step 1 – Define your goal in terms of a series of “sub-goals” and “projects”.
For example, let’s say your overall goal is to leave your job and work only in your private practice. That is a huge goal; if you don’t break it down into sub-goals and manageable projects, you are likely to burn out before you even start. The analysis paralysis, which often comes from goals that are too big, could render you stuck and frustrated.
“Sub goals” are used to break down your overall goal into manageable parts. One sub goal might be to fill one day at a time in your practice, and reduce your time at the agency as the private practice grows. Another sub goal might be to rent a big enough space so that as you build your practice, you can pay your bills by collecting rent from others. Yet another example of a sub goal might be to start your practice in a group setting where you pay higher rent, but referrals are abundant; once you feel more confident, you can truly break free on your own.
“Projects”, are what you must do in order achieve your sub goals, on the road to achieving your overall goal. Examples of projects might include: setting up your paperwork, office, and billing; developing marketing materials; putting together a marketing plan; adding 5 new clients in 30 days; etc.
Step 2 – Choose one project at a time, and make it “do-able”
You can make a project “do-able” by:
- giving yourself a defined time frame
- identifying the tasks you must accomplish along the way
- having a measurable way to know when the project is DONE
- implementing a method of accountability to help keep you on track
For example, if your project is to develop your marketing materials, it might look like this:
Over the next 30 days, I will develop a 5-page website that includes a blog. I will write 10 blog posts (that will get me thought the first 10 weeks). I will develop a trifold brochure and have 200 copies printed. I will design my business cards, stationary, and rack cards using VistaPrint and have these printed and shipped to me. By the end of the 30 days I will have written a cover letter specific to (each): physicians, educators, clergy, other therapists. Each Friday I’ll send copies of everything I did for the week to (fill in the blank with your colleague, coach, mentor) for her input.
Step 3 – Take Action
Now here’s where most people get lost. Completing a project doesn’t achieve your overall goal.
Don’t confuse “busy” with being productive.
Guru, Seth Godin, says: It’s not DONE till it’s shipped! It is so true.
So… once you’ve completed your project and you have that pile of marketing materials, what are you going to do with them? The answer is: start the next project! Develop and implement that marketing plan. Bring in 5 new clients in 30 days. Find a way to SHIP IT!
