Why do you do what you do?
What is your purpose, with regard to your work?
What do you hope will be the fruits of your labor?
What makes you qualified to serve your ideal clients?
Why are you the best option when it comes to counseling your ideal clients?
What are you willing to do to help others who serve your ideal clients?
Once you are able to put the answers to these questions into words, you’ll really have something to say to your prospective referral sources. Until then, you are just another therapist dropping off cards and asking for referrals.
Go on… do some soul searching. Answer these questions and you’ll be better prepared to get noticed in your community so you can serve more people (and fill your book in the process). Once you become connected with what motivates you; once you make a commitment to your purpose — you will see that you are really serving your community by letting everyone know what you do and that you are there as a resource for them.
Stop worrying about sounding like you are selling pots and pans. Dig deep and get to the core of your message. Your message will be heartfelt and genuine. Then put that message into everything you say, do, or write. People need to know about you and what you can do for them.