Do you spend time worrying about…
- your fees?
- the fact you don’t take insurance?
- charging for no-shows and late cancellations?
If you do… you’re not alone.
One of the biggest issues private practitioners worry about is how to justify what they charge their clients.
Here’s the bottom line…
YOU DON’T NEED TO JUSTIFY YOUR FEES –
YOUR CLIENTS MUST JUSTIFY YOUR FEES
Stay with me here for a moment. How do you justify whether or not you will invest in or purchase something? If it is not simply an impulse-purchase, most of us determine the value of that which we are considering. We think about what we will get out of the purchase.
In other words, we look at the potential RETURN ON INVESTMENT (ROI).
In the Influential Insider’s Circle mastermind group, we talk a lot about the FEPS Benefits we offer our clients. Essentially, ROI can be determined by weighing the potential FEPS Benefits of our purchase.
So… what is the potential ROI when people work with you?
What Financial; Emotional; Physical; and Spiritual benefits do clients get when they work with you?
How do you: help them get back to work; get them through some of the toughest times in their lives; help them manage their symptoms so they can be healthy and strong; and assist them in taking back their lives so they can help others and be all they are meant to be? What is all of that worth to them?
What is your ROI?
Once you realize your value, you’ll never feel like you must justify your fees again. And, you’ll position your marketing in a way that helps clients recognize the potential ROI of working with you, so they can justify your fees all on their own!
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