Using technology to meet ’em where they’re at

Are you looking for new ways to increase your client base?  Here’s one I’ve used successfully many times.

  1. Picture your “ideal client”
  2. Where does she hang out?
  3. Go there
  4. Find out more about what she needs
  5. Figure out what you can do for her
  6. Let her know you care
  7. Give her some “free” stuff
  8. Develop a trust
  9. Tell her what you have to offer

Sound like stalking?  Nope — it’s just marketing.  Let’s look at it from a Private Practice perspective.  Let’s say…

  1. I’m an anxiety disorders specialist.  My ideal client has and anxiety disorder
  2. On FaceBook, she probably hangs out in the anxiety-related pages; she probably also hangs out in anxiety discussion groups online
  3. Visit those pages and sites.  Join the discussion groups.
  4. Read what everyone is chatting about.  What questions are they asking?
  5. Get some great ideas for ancillary services and programs you can offer her
  6. Provide some insight and support in the discussions.  Offer to be an “admin” or “moderator” for the discussion board or page
  7. Write some articles and post them;  make some videos and put them up on YouTube; record a progressive relaxation podcast; put together a little e-book with symptom management techniques  — let folks know about them (give them away)
  8. Get yourself known as the expert who has helped with some great free “stuff”
  9. Let them know that there’s more you can do for them(individual, group, workshop, teleseminar, online therapy options)

I have a video on Borderline Personality Disorder that I put up on YouTube less than 2 years ago.  It’s been viewed over 9500 times!  There is not a month that goes by that I don’t get at least 2 new clients off of that video — 2 YEARS LATER!

Maybe it’s time to try something new…

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